🚨 Real Estate Brokers: Google Just Changed the Game
And It's NOT in Your Favor
Google is now showing MLS listings DIRECTLY in search results—bypassing your website, bypassing Zillow, bypassing YOU. On December 15th, Zillow's stock crashed 11%. This is just the beginning.
The Real Problem: IDX was never designed for this. It accidentally created the perfect conditions for tech giants to scrape your listings and cut you out of the relationship with YOUR clients.
Natural language AI that understands what buyers really want—keeping them on YOUR website, not Google's.
The Solution: AI-Powered Property Search on YOUR Website
Keep your listings, keep your clients, keep control—before Google makes the decision for you
Your Data, Your Domain
Data Control
Listings stay on YOUR website. Google can't scrape what they can't access the same way. You maintain the source of truth.
Natural AI Conversations
User Experience
Visitors talk naturally with the AI: "3-bedroom homes near good schools under $400K." The AI understands and delivers results YOUR way.
Own the Client Relationship
Lead Generation
Consumers MUST visit your website to use the AI search. You control the experience from first click to closing.
No More Data Leakage
Protection
Stop feeding the machine that will replace you. Your MLS data works for YOU, not for Zillow or Google.
Fast Implementation
Setup & Integration
We integrate directly with your existing website and MLS feed. Deployed in days, not months.
Analytics & Insights
Business Intelligence
See what buyers are searching for in real-time. Understand market demand before your competition.
Lead Capture Built-In
Sales Tools
AI naturally guides interested buyers to schedule showings and request more information—capturing leads without feeling pushy.
Mobile-First Design
Accessibility
Works flawlessly on phones, tablets, and desktops. Your clients can search anytime, anywhere.
Custom Branding
White Label Solution
The AI communicates with YOUR brokerage's voice and branding. It's your tool, representing your business.
Training & Support
Ongoing Partnership
We train your team on maximizing the AI's capabilities and provide ongoing technical support.
Future-Proof Technology
AI Innovation
As AI evolves, so does your platform. Stay ahead of the curve while others play catch-up.
Affordable for All Brokerages
Pricing
Enterprise AI technology at a price that makes sense for independent brokerages and large firms alike.
About Realty Software Solutions
Who We Are
Realty Software Solutions is a real estate technology company based in St. Augustine, Florida. We specialize in AI-powered property search solutions that help brokerages retain control of their listings and client relationships in an industry being disrupted by Google and other tech giants.
Our Mission
"Keep Your Listings. Keep Your Clients. Keep Control."
We help real estate brokers protect their business from Google's disruption. Right now, Google is displaying MLS listings directly in search results—bypassing broker websites entirely. On December 15th, 2024, Zillow's stock crashed 11% in a single day when this became clear. This isn't just about technology—it's about survival.
The Problem
Google's Direct Threat
Google is now showing property details, photos, prices, and "Request a tour" buttons directly in search results. Currently testing in Denver, LA, Miami, and Houston, this will soon roll out nationwide. Consumers never leave Google, meaning brokers lose:
- Website traffic
- Client relationships
- Lead generation
- Commission revenue
The IDX Trap
IDX (Internet Data Exchange) was never designed for this. It accidentally created perfect conditions for tech giants to scrape your listings and cut you out of the buyer journey. While you've been feeding data to Zillow and Realtor.com, they've been training AI systems to replace you.
Our Solution
AI Property Search on YOUR Website
We integrate an AI-powered property search tool directly onto your brokerage website. Here's what makes it different:
- Your Data, Your Domain: Listings stay on YOUR website where Google can't scrape them the same way
- Natural Conversations: Buyers interact naturally: "3-bedroom homes near good schools under $400K"
- Client Control: Consumers MUST visit your website to use the AI—you own the relationship
- Fast Implementation: Deployed in days, fully integrated with your MLS feed
- Lead Capture Built-In: AI naturally guides buyers to schedule showings
- Real-Time Analytics: See what buyers are searching for before your competition
Why Act Now?
- Urgency: Google's testing will go nationwide soon—first movers win
- Control: Reclaim your data before it's too late
- Competitive Advantage: AI search gives you an edge over brokerages still using basic IDX
- Future-Proof: As AI evolves, your platform evolves—stay ahead of disruption
Contact Us
Ready to protect your business? Contact Roger Leonard or Marc:
- Email: Roger@RealtySoftwareSolutions.com or Marc@RealtySoftwareSolutions.com
- Phone: 904-484-4880
- Location: St. Augustine, FL (serving brokerages nationwide)
The MLS might be the source of truth, but if you're not controlling how consumers access it, you're just feeding the machine that will replace you.
What Our AI Solution Can Do
This isn't just a chatbot—it's a comprehensive AI property search and lead generation system that goes far beyond basic keyword matching.
🔍 Intelligent Property Search
Better than any text-based web search. Our AI understands natural language and context, providing relevant results that match what your buyers are actually looking for.
- Natural Conversations: "Show me homes near good schools under $400K with a big backyard"
- Context Awareness: Remembers previous questions and refines results based on the entire conversation
- Smart Filtering: Understands vague terms like "spacious," "modern," or "family-friendly"
- Personalized Recommendations: Learns buyer preferences during the conversation
📸 Advanced Image Analysis & Property Insights
The AI sees what's in your listing photos—and makes it searchable. This is where our solution truly shines and sets you apart from every other brokerage.
What the AI Can Identify:
- Outdoor Features: "White vinyl fence visible through the kitchen window," "brick paver patio," "mature landscaping," "covered porch"
- Kitchen Upgrades: Granite or quartz countertops, stainless steel appliances, cabinet styles (shaker, raised panel), subway tile backsplash
- Flooring: Hardwood, laminate, tile, carpet types and conditions
- Fixtures & Finishes: Light fixture styles, hardware finishes (brushed nickel, oil-rubbed bronze), crown molding
- Appliances: Specific brands and types visible in photos
- Architectural Details: Vaulted ceilings, built-in shelving, fireplace types, window styles
Comprehensive Listing Descriptions
The AI automatically writes detailed, searchable listing descriptions based on what it sees in the images. This means properties become discoverable by features that weren't explicitly listed in the MLS data.
Example: The AI identifies granite countertops, stainless steel appliances, subway tile backsplash, and even the white vinyl fence visible through the window—making all these features searchable.
Example: A buyer searches for "homes with stainless steel appliances and granite countertops." Even if those terms weren't in the original listing, the AI identified them from the photos and includes that property in the results.
💬 Organic Lead Capture
Lead capture that doesn't feel like a form. The AI naturally collects contact information during conversations when buyers are genuinely interested.
- Conversational Approach: "I found 3 homes that match perfectly. Would you like me to send you the details?"
- No Pushy Forms: Information is collected naturally as part of helping the buyer
- Timing Matters: Asks for contact info when buyers show genuine interest, not immediately
- Higher Quality Leads: You get buyers who are actually engaged, not just form submissions
📧 Smart Communication
24/7 immediate responses with human touch. The AI handles initial inquiries and routes serious buyers to your team.
- Real-Time Answers: Instantly responds to property questions, even at 2 AM
- Email Your Agent: Can email your agent or intake specialist directly with buyer information and preferences
- Always Available: Never miss a lead because it's after hours or a holiday
- Qualified Handoffs: By the time the AI contacts your team, the buyer is pre-qualified and engaged
📍 Location Intelligence
The AI knows the neighborhood like a local agent. It can answer location-specific questions that help buyers make decisions.
- School Information: "What are the school ratings for this neighborhood?" - Provides ratings, district info, and nearby schools
- Neighborhood Insights: Discusses local character, safety, walkability, and community features
- Nearby Amenities: "What's nearby?" - Lists shopping, dining, parks, medical facilities
- Commute Analysis: "How far is this from downtown?" - Provides drive times and distance information
- Local Context: Understands regional terms and preferences specific to your market
🎯 Why This Matters
This isn't just a better search tool—it's a complete competitive advantage.
While your competitors are stuck with basic IDX search and hoping Google sends them traffic, you're offering an AI experience that keeps buyers on YOUR site, captures leads naturally, and provides insights that no other brokerage can match.
The AI makes every listing on your site smarter and more discoverable than it would be anywhere else—including Zillow.
See how our AI-powered solution compares to traditional IDX and third-party portals.
🚀 Ready to See It in Action?
The AI understands natural language and provides intelligent property recommendations with detailed insights.
Schedule a free demo and we'll show you exactly how the AI analyzes your listings, captures leads, and keeps you in control of your client relationships.
Contact us:
📧 Roger@RealtySoftwareSolutions.com or Marc@RealtySoftwareSolutions.com
📞 904-484-4880
📅 Schedule a Free Demo
Pick a time that works for you. We'll show you exactly how our AI solution protects your business.
Or Get In Touch
Prefer to send us a message? Fill out the form below and we'll respond within 24 hours on business days.
Terms of Service
Last Updated: December 17, 2025
1. Acceptance of Terms
By accessing, browsing, or using the Realty Software Solutions website ("Site") and associated services, including but not limited to our AI-powered chatbot assistant and property search tools, you ("User", "you", or "your") accept and agree to be legally bound by these Terms of Service ("Terms"). If you do not agree to these Terms, you must immediately discontinue use of this Site and all associated services.
These Terms constitute a binding legal agreement between you and Realty Software Solutions ("Realty Software Solutions", "we", "us", or "our"). Your continued use of the Site following any modifications to these Terms constitutes acceptance of such modifications.
2. Description of Services
Realty Software Solutions provides AI-powered software solutions specifically designed for real estate professionals, brokerages, and agents, including:
- AI-powered property search and listing management
- Intelligent chatbot assistants for client engagement
- Automated lead qualification and nurturing
- Real-time listing alerts and property matching
- Integration with MLS and property data sources
- Custom branded client portals and websites
- CRM integration and workflow automation
- Analytics and reporting tools for real estate professionals
3. AI Assistant Terms of Use
3.1 Nature of AI Services
Our Site features AI-powered chatbot assistants and property search tools powered by third-party large language models and data sources. THE AI ASSISTANT AND PROPERTY INFORMATION ARE PROVIDED FOR INFORMATIONAL PURPOSES ONLY. The AI assistant provides information about our services, answers questions about real estate solutions, and facilitates contact inquiries. Responses generated by the AI assistant are automated and may not always be accurate, complete, or appropriate. AI responses should not be considered professional real estate advice, legal counsel, financial advice, or binding commitments from Realty Software Solutions.
Important Limitations: The AI chatbot and property search tools are technology demonstrations and should not be relied upon as the sole basis for real estate decisions. Property information, market data, and recommendations should be independently verified with licensed real estate professionals before making any financial or legal commitments.
3.2 Prohibited Uses of AI Assistant
You agree NOT to use the AI assistant for any of the following purposes:
- Malicious Activities: Attempting to exploit, manipulate, or abuse the AI system for harmful purposes
- Prompt Injection: Attempting to override, circumvent, or manipulate the AI's system instructions
- Automated Abuse: Using automated scripts, bots, or tools to spam or overload the AI service
- Data Harvesting: Attempting to extract, reverse engineer, or systematically collect data from the AI system
- Illegal Content: Requesting, generating, or sharing content that violates any applicable laws
- Harmful Content: Requesting generation of content intended to harm, harass, threaten, or defame any person or entity
- Intellectual Property Violations: Requesting generation of copyrighted material or content that infringes on third-party rights
- Misinformation: Deliberately attempting to train or manipulate the AI to generate false or misleading information
3.3 User Responsibility and Liability for AI Abuse
YOU ARE SOLELY RESPONSIBLE FOR YOUR INTERACTIONS WITH THE AI ASSISTANT. Realty Software Solutions reserves the right to:
- Monitor and log all AI assistant conversations for quality assurance and abuse prevention
- Immediately terminate access to the AI assistant for any user violating these Terms
- Report malicious activity to appropriate law enforcement authorities
- Pursue legal action and seek damages for any abuse causing harm to our systems, reputation, or business
- Block IP addresses, implement rate limiting, or take other technical measures to prevent abuse
You agree to indemnify and hold harmless Realty Software Solutions from any claims, damages, losses, or expenses (including attorney fees) arising from your abuse or misuse of the AI assistant.
3.4 Data Sharing and Privacy in AI Conversations
DO NOT share sensitive, confidential, or personally identifiable information through the AI chatbot. This includes but is not limited to:
- Passwords, API keys, or authentication credentials
- Social Security numbers, credit card numbers, or financial account information
- Protected health information (PHI) or medical records
- Proprietary source code or trade secrets
- Any information subject to confidentiality agreements
AI conversations may be processed by third-party AI providers (Anthropic, OpenAI) and are subject to their privacy policies. Realty Software Solutions is not responsible for how third-party AI providers handle your data.
4. Cookie Policy and Website Tracking
4.1 Use of Cookies and Tracking Technologies
This Site uses cookies, local storage, and similar tracking technologies to enhance your browsing experience and collect analytics data. By using this Site, you consent to our use of these technologies as described below:
4.2 Types of Tracking
Essential Cookies: We use essential cookies to maintain your session, remember your preferences (such as theme selection), and enable core Site functionality. These cookies are necessary for the Site to function properly.
Analytics Tracking: We collect analytics data to understand how visitors use our Site, including:
- Page views, navigation patterns, and time spent on pages
- Device information (browser type, operating system, screen resolution)
- Geographic location data (country, region, city) derived from IP address
- Referrer information and UTM campaign parameters
- User interactions (button clicks, form submissions, scroll depth)
- AI chatbot usage patterns and conversation topics
4.3 Data Collection and Storage
We assign each visitor a unique identifier (Visitor UID) stored in a cookie that persists for 365 days. This allows us to recognize returning visitors and analyze user behavior across sessions. The following data is collected and stored in our secure database:
- IP address and geolocation data (country, region, city, coordinates)
- Browser and device fingerprinting information
- Complete browsing session data (pages viewed, actions taken, timestamps)
- Internet Service Provider (ISP) information
4.4 Your Choices Regarding Tracking
You may disable cookies through your browser settings, though this may limit Site functionality. You may also clear your browser cookies and local storage at any time. Please note that analytics tracking occurs automatically upon visiting this Site, and complete opt-out requires disabling cookies entirely.
5. Data Privacy and Information Security
5.1 Information We Collect
We collect information you voluntarily provide (name, email, phone, company, message content) through contact forms and AI chat interactions, as well as automatically collected analytics data described in Section 4.
5.2 How We Use Your Information
- Responding to inquiries and providing requested services
- Analyzing Site usage to improve user experience
- Detecting and preventing abuse, fraud, or security threats
- Complying with legal obligations and enforcing our Terms
5.3 Data Sharing and Third Parties
We do not sell your personal information to third parties for marketing purposes. We may share your data with:
- AI service providers (Anthropic, OpenAI) for chatbot functionality
- Cloud hosting providers (Microsoft Azure) for data storage
- Law enforcement or regulatory authorities when required by law
5.4 Data Retention
We retain contact form submissions and AI conversation logs indefinitely for business records and quality assurance. Analytics data is retained for a minimum of 24 months. You may request deletion of your personal data by contacting us at Roger@RealtySoftwareSolutions.com.
6. Intellectual Property Rights
6.1 Realty Software Solutions Intellectual Property
All content on this Site, including text, graphics, logos, images, code, software, and AI algorithms, is the property of Realty Software Solutions or its licensors and is protected by copyright, trademark, and other intellectual property laws. You may not reproduce, distribute, modify, or create derivative works without our express written permission.
6.2 Client Work Products
Unless otherwise agreed in a separate written agreement, custom software solutions developed for a client under a paid engagement become the property of the client upon full payment. Realty Software Solutions retains all rights to pre-existing intellectual property, proprietary AI algorithms, tools, frameworks, and code libraries.
6.3 User-Submitted Content
By submitting information through contact forms, AI chat, or property searches, you grant Realty Software Solutions a perpetual, worldwide, royalty-free license to use, reproduce, and analyze such content for business purposes, including improving our AI systems and services.
7. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:
REALTY SOFTWARE SOLUTIONS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, REVENUE, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR YOUR USE OF THE SITE SHALL NOT EXCEED THE GREATER OF (A) $100 USD OR (B) THE FEES PAID BY YOU TO REALTY SOFTWARE SOLUTIONS FOR SERVICES THAT GAVE RISE TO THE CLAIM IN THE 12 MONTHS PRECEDING THE CLAIM.
REALTY SOFTWARE SOLUTIONS MAKES NO WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE ACCURACY, RELIABILITY, OR AVAILABILITY OF THE SITE, AI ASSISTANT, OR PROPERTY INFORMATION. THE SITE AND ALL SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND.
8. Indemnification
You agree to indemnify, defend, and hold harmless Realty Software Solutions, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable attorney fees) arising from:
- Your violation of these Terms
- Your abuse or misuse of the AI assistant, property search tools, or Site
- Your infringement of any third-party intellectual property or privacy rights
- Any false, misleading, or fraudulent information you provide
9. Governing Law and Dispute Resolution
These Terms shall be governed by and construed in accordance with the laws of the State of Georgia, United States, without regard to its conflict of law provisions. Any dispute arising from these Terms or your use of the Site shall be resolved exclusively in the state or federal courts located in Georgia, and you consent to personal jurisdiction in such courts.
10. Modifications to Terms
We reserve the right to modify these Terms of Service at any time, at our sole discretion. Changes will be effective immediately upon posting to this Site. Your continued use of the Site following any modifications constitutes your acceptance of the revised Terms. We recommend reviewing these Terms periodically.
11. Severability
If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect to the maximum extent permitted by law.
12. Contact Information
For questions, concerns, or requests regarding these Terms of Service, data privacy, or to report abuse of the AI assistant, please contact us at:
Email: Roger@RealtySoftwareSolutions.com
Business Name: Realty Software Solutions
Website: https://RealtySoftwareSolutions.com
Questions?
If you have questions about these terms, please contact us at Roger@RealtySoftwareSolutions.com